It's Been a Heck (pardon my language) of a Journey 

 

Rather than bore you with the standard resume, I invite you to read the summaries below to learn about my experience and accomplishments. I'll just start by saying I went to Temple University, majoring in Radio/TV/Film and minoring in English. Graduated with a 3.5 GPA... that's right. I got all Magna Cum Laude up in here.

 

But now to my post-college life:

 

QVC, Inc.

 

Yes... the shopping channel. I began in the Broadcasting department and eventually found my way to the Email Marketing area as a copywriter. I wrote email content for targeted emails promoting a variety of products. I also produced and managed six monthly e-newsletters.

 

I think the most challenging aspect of this job was capturing the voice of different hosts and on-air guests, but I was amazed at how good at it I was. I mean, not to toot my own horn, but writing content as Jeanne Bice (the creator of the Quacker Factory clothing line, may she rest in peace) was quite a feather in the cap... no pun intended.

 

From Email Marketing, I was offered the opportunity to become a Senior Communications Specialist in the Internal Communications department. While there I wrote a variety of communications aimed at providing employees with organizational updates, as well as engaging them in the mission and identity of the company. My greatest achievement was assuming the role of Editor for the employee newsletter, QVC Ink. Shortly after becoming Editor, I took the initiative to change the design from a four-page, newspaper-like publication to a magazine format, renaming it iQ. I also added more people-oriented articles and interviews, including some of the celebrities who appeared on QVC.

 

Independence Blue Cross

 

After 12 years it was time to move on to the sexy world of health insurance! I joined Independence Blue Cross in Philadelphia, PA as a Senior Communications Specialist in the Associate Communications department. Along with writing, I was able to use my film/video education to produce the company's first-ever internal video series. It really helped make our employee communications more engaging, plus it was a lot of fun for me! When you see some of my videos, you'll see what I mean. It's not easy being creative visually in a structured environment like health insurance, but I think I pulled it off nicely.

 

I also took charge of content for our first digital screens, and was the editor and writer for our company blog. Even in this day and age, most of our executives were not into blogging, so more than a few times I had to ghost-write for our dear leaders (not Kim Jong Un, in case you were confused).

 

Jefferson Health - Northeast (formerly Aria Health)

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So, I got my first management job in the Marketing department for Jefferson Health - Northeast - a hospital system in Northeast Philadelphia. I tell ya... it was just like Mad Men: A bar in my office, cigarettes, perfumed secretaries... oh wait. No it wasn't.

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I did get to work on a variety of different marketing materials, such as brochures, flyers, print ads, signage, banners, etc. I also continued my video production work. And since the organization had no dedicated Internal Communications department, that responsibility primarily fell on me. In addition to other internal messaging, I ghost-wrote the CEO's newsletter, Making the Rounds, as well as other internal communications - email blasts, intranet news posts, flyers, etc. I was also able to delve into podcasting when I did an internal podcast with our Chief Nursing Officer (CNO) called The Heart of Nursing.